We are thrilled to announce that AWE Consulting is currently leading the development of the French edition of Essentials of Modern Marketing (EOMM)—a project that promises to make a lasting impact on France’s business and academic landscape.

As part of the global Kotler Impact initiative spanning over 50 countries, the French edition continues the mission of bringing marketing back to its roots: people, culture, and relevance. Backed by the support of governments and industry giants such as Meta, Google, Automobili Lamborghini, Knauf, P&G, Danone, Mercedes-Benz, Heineken, Forbes, Leo Institute, and many more, this book is more than a publication—it’s a global movement.

Spotlighting French Innovation

What makes this edition truly special is its focus on local stories that matter. Readers will discover inspiring case studies from both leading French companies and global brands operating in France, showcasing how marketing excellence is thriving in the heart of Europe.

Through these stories, the French edition highlights the unique interplay between global strategy and French ingenuity—offering invaluable lessons to marketers, leaders, and students alike.

Shaping the Future of Marketing Education

In collaboration with top French universities, the book will become part of marketing programs across the country, giving students direct access to real-world, cutting-edge insights.

And that’s not all—Kotler Impact is offering free annual access to the Electronic World Marketing Summit (eWMS) for all students in France, helping the next generation of marketers stay globally informed and inspired.

From the Classroom to the Global Stage

The most impactful French case studies will also be showcased at the World Marketing Summit (WMS)—a prestigious global event that reaches over 80 million viewers worldwide, featuring renowned speakers from business, academia, and government, including presidents and ministers.

Want to be part of this historic edition?
We’re actively seeking forward-thinking companies to feature in the book. To get involved, reach out to us at info@aweconsulting.ge.