We are thrilled to announce a groundbreaking milestone for the marketing and business landscape in Georgia—the launch of the inaugural Georgian edition of Kotler’s Essentials of Modern Marketing (EOMM).

Created by Kotler Impact, this prestigious global project reimagines the practice of marketing not through a one-size-fits-all model, but through the lens of local cultures, consumer behavior, and business dynamics. The Georgian edition joins a global movement spanning over 50 countries, highlighting how true marketing success lies not only in global reach, but in deep local relevance and cultural understanding.

A Global Idea, Told Through Georgian Stories

At a time when marketing is often defined by global trends, EOMM brings the focus back to what truly matters—people, authenticity, and market-specific needs. This edition showcases stories from both major Georgian industry leaders and emerging businesses, reflecting a vibrant and evolving business narrative that is uniquely Georgian, yet globally resonant.

Thought Leaders Behind the Edition

The Georgian edition of Essentials of Modern Marketing is co-authored by:

• Dr. Boris (Buba) Lezhava, Vice President of Research and Development at Caucasus University

• Dr. Nato Toronjadze, Vice Dean of the Business School at Georgian American University

They join Dr. Philip Kotler—the father of modern marketing—and seven other international experts to shape this dynamic and insightful work.

A Strategic Educational Resource

The English version of the book is now available on Amazon, while Blue Ocean, Georgia’s sole business book publisher, is preparing the Georgian-language edition, which is set to become an integral part of business education in leading universities across Georgia and the region.

Brought to Life by Strategic Partnerships

This transformative project is being implemented by AWE Consulting, the regional and France partner of Kotler Impact, in close collaboration with Blue Ocean Publishing. The initiative is further supported by a visionary Advisory Board, including: Alex Chikovani, Tiko Magradze, Sophie Chogovadze, Vakhtang Charaia. 

Media partners for the launch include Entrepreneur Georgia and Marketer.ge, ensuring this momentous release reaches marketing professionals, educators, and business leaders across the country.

Stay tuned as Georgia steps onto the global stage in modern marketing—telling its story, its way.